I provide more senior-level support when companies need help with overall strategy, marketing team structure, or optimization recommendations.

This includes:

• Building marketing plans and setting priorities

• Leading meetings and aligning cross-functional teams

• Creating performance dashboards or marketing scorecards

• Acting as a bridge between marketing, sales, and product teams

I provide senior-level support when companies are launching new products, entering new markets, or looking to improve how they bring offerings to market.

This includes:

• Developing go-to-market plans and launch strategies

• Defining target segments and prioritization

• Building campaign and channel strategies across the funnel

• Aligning marketing, sales, and product teams around execution

• Creating clear plans to drive adoption, engagement, and revenue

I provide senior-level support to help companies clearly define what they sell, who it’s for, and why it matters. This is often needed when products are hard to explain, differentiation is unclear, or messaging isn’t resonating with the right audience.

This includes:

• Defining value propositions and core messaging

• Clarifying target audiences and key use cases

• Differentiating products in competitive markets

• Aligning messaging across marketing, sales, and customer experience

• Refining website, campaign, and sales messaging for consistency and impact

I help companies build lifecycle marketing programs that improve onboarding, increase product or service adoption, reduce churn risk, and grow revenue from existing customers.

This includes:

• Customer journey mapping across onboarding, adoption, retention, expansion, and advocacy

• Lifecycle email, in-app, and customer education campaigns

• Segmentation based on behavior, lifecycle stage, customer value, and engagement

• Product adoption and feature engagement programs

• Retention and churn-risk campaigns

• Upsell, cross-sell, repeat booking, and loyalty campaigns

• Customer marketing reporting tied to engagement, adoption, retention, and revenue.

I help brands attract new customers by setting up and managing digital campaigns across platforms like Google Ads and Meta (Facebook/Instagram).

This includes:

• Writing ad copy and developing creative briefs

• Managing budgets and media plans

• Setting up tracking and reporting (Google Analytics, UTMs, conversion events)

• Monitoring performance and making optimizations

I build CRM and marketing automation programs that help companies deliver the right message to the right customer at the right point in the journey.

This includes:

• CRM journey strategy and lifecycle automation.

• Audience segmentation and customer data strategy.

• Triggered campaigns based on behavior, engagement, or purchase activity.

• Email performance analysis beyond opens and clicks.

• Campaign testing, optimization, and reporting.

• Platform and process improvements across tools like Salesforce, Pardot, HubSpot, Klaviyo, Iterable, and Salesforce Marketing Cloud.

I work with teams to improve websites so that they convert better — meaning more form fills, bookings, or sales.

My work includes:

• Reviewing and improving homepage content and layout

• Developing new landing pages for specific campaigns

• Collaborating with designers and developers to implement changes

• Running basic tests (e.g., copy, imagery, layout) to improve results