I provide more senior-level support when companies need help with overall strategy, marketing team structure, or optimization recommendations.

This includes:

• Building marketing plans and setting priorities

• Leading meetings and aligning cross-functional teams

• Creating performance dashboards or marketing scorecards

• Acting as a bridge between marketing, sales, and product teams

I help companies retain customers and increase repeat revenue by designing loyalty strategies and customer communication plans.

This includes:

• Building and launching loyalty programs

• Creating retention-focused email and in-app messaging

• Running booking and upsell campaigns for existing customers

• Partnering with sales and service teams to understand customer needs

I help brands attract new customers by setting up and managing digital campaigns across platforms like Google Ads and Meta (Facebook/Instagram).

This includes:

• Writing ad copy and developing creative briefs

• Managing budgets and media plans

• Setting up tracking and reporting (Google Analytics, UTMs, conversion events)

• Monitoring performance and making optimizations

I build and manage email marketing programs that help companies stay in touch with their audience, increase engagement, and drive repeat business.

This includes:

• Creating and scheduling email campaigns

• Segmenting audiences based on behavior or lifecycle stage

• Setting up automation and drip campaigns

• Running A/B tests and analyzing open and click rates

I work with teams to improve websites so that they convert better — meaning more form fills, bookings, or sales.

My work includes:

• Reviewing and improving homepage content and layout

• Developing new landing pages for specific campaigns

• Collaborating with designers and developers to implement changes

• Running basic tests (e.g., copy, imagery, layout) to improve results